International Helmet Awareness Day was founded in 2010 as a direct result of US Olympian Courtney King Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.
Three hundred and eight five retailers in 12 countries have already registered to participate in the ninth Riders4Helmets International Helmet Awareness Day, to be held August 18th and 19th. With a month to go before the event, Riders4Helmets is on track to exceed the 680 retailers in 19 countries that participated in 2017, with 20% more retailers having already registered than by the same time last year.
“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees this year’s event on track to be our biggest event to date,” said Lyndsey White, Riders4Helmets. “I am absolutely overwhelmed at the continued support shown to the Riders4Helmets campaign by helmet manufacturers, retailers, and equestrians around the globe.”
“Back in 2010 when Riders4Helmets was founded and we hosted the first International Helmet Awareness Day, I never imagined that the campaign would inspire tens of thousands of equestrians to wear a helmet for the first time, and serve as a continued reminder to those who were already wearing a helmet, to ensure it is fitted correctly and that they replace it when appropriate.”
Riders4Helmets.com has teamed up with 19 helmet manufacturers this year that will offer discounts on their helmets for two days only, via their global retailer network. The helmet brands that have committed involvement are: Champion, Charles Owen, Dublin, Eurohunter, Gatehouse, GPA, International Riding Helmets (IRH), Jin Stirrup, Kask, KEP Italia, Kwesta, LAS helmets (Leslie Sutcliffe UK), One K, Ovation, Samshield, Tipperary, Trauma Void, Troxel, and Uvex.