BarnManager Celebrates Launch of New Software and Features

BarnManager, the specialized online management system that has become a must-have for top show barns throughout the equestrian industry, is pleased to announce the launch of its brand new website with exciting new software and easy-to-use features.

Founded in 2012 by amateur equestrian Nicole Lakin, BarnManager is a cloud-based software solution that provides horse owners and managers with the tools they need to streamline and simplify their daily management responsibilities. Users can access BarnManager from their computer, smartphone, or tablet to create detailed horse profiles, track medical records and training programs, schedule appointments, and much more. BarnManager has been the source for organization for many top equestrians across disciplines for years, and with the new, advanced website and features, even more is available to help horsemen of all kinds.

The new BarnManager complements the best practices in horse care through cloud-based record keeping, improved communication, improved knowledge sharing, and intuitive, user-friendly software. Some of the new features include: Unlimited Users, Customizable Permission Settings, Seamless Record Keeping, Unlimited Attachments, Searchable Barn-wide Conversations and Messaging, Private Conversations and Messaging, two-way Calendar Syncing, Scheduling, a List Maker for check lists and tables, and a Virtual White-board.

“Barns are small businesses, and they have the needs of any small business, but no one gets into the horse industry to be an accountant,” said Lakin. “BarnManager is designed to be interoperable and innovative in our approach to barn and business management while remaining focused on the specific needs of the horse industry. Most importantly, we know that computers will never replace horsemanship.”

There are competitors on the market that may be similar in functionality, but the intuitive, user-friendly design and special integrations of BarnManager are what set this system apart.

“The biggest difference is in the overall approach,” Lakin explained. “We are looking at each farm as a business and trying to assess the basic business needs that go along with the actual care and management of the horses. We have identified some of the major pain points that people face when they are trying to manage both horses and a business. Instead of just helping you manage horses, we have made it more encompassing. You have to manage horses, but you also have to manage people, logistics, operations, and accounting.”

The new BarnManager was built so that it can evolve easily over time and integrate with other software. The website is in a position to continuously improve functionality as new technology is released.

At the core of new features are improvements in record keeping, complex searches, and sorting functions so that people can find information easily and store important documents. Another important change is the improvement of communication abilities within the program. With all of the information stored in one place, conversations can be tied between the horse profiles and the people that communicate through the program.

The calendar feature allows for simple, organized scheduling, letting the user look at days, weeks, months, and years so that planning can be done both short-term and long-term depending on the specific needs of the barn. Another excellent new feature is the list builder, which allows users to build custom tables and have search and sort abilities, also making sure that all of the necessary people have access.


The new BarnManager complements the best practices in horse care through cloud-based record 
keeping, improved communication, improved knowledge sharing, and intuitive, user-friendly software.

Lakin, a recent graduate of the Babson F.W. Olin Graduate School of Business, has an entrepreneurial passion and a great mind for business. In designing the brand new BarnManager software, Lakin kept in mind the desire to differentiate from other competitors while maintaining the exceptional level of personal customer service that her company has become known for.

“I am personally the customer service department, and it is something that I am very proud of,” Lakin expressed. “We get a lot of really great feedback. Customer support is very important, and a lot of our referrals come with people saying that they heard how great we are at helping people figure it all out and responding as quickly as possible.”

While Lakin focuses on working with customers, she is excited about her growing team of developers, designers, project managers and other talented colleagues who are critical to the success of BarnManager. She is hoping to continue to grow over the next year, so stay tuned for opportunities to join the BarnManager team!

Later this month, BarnManager plans to launch its mobile app, and several more announcements on new features are still to come! Visit www.BarnManager.com for more information, and follow them on FacebookTwitter, and Instagram to follow along, provide feedback, and see more about their services.

BarnManager is a cloud-based software solution that provides horse owners and managers with the tools they need to streamline and simplify their daily management responsibilities. The program offers digitized record keeping for the many facets of horse care and has developed intuitive and simple business tools to make small business management accessible and easy.