Registration is now open at www.timetoride.com for the 2015 Time to Ride Challenge, a grassroots campaign offering $100,000 cash and prizes to horse professionals to grow the horse industry by introducing people to horses through beginner-friendly horse experiences.
Entrants will organize Time to Ride Challenge events to take place from May 30 – Sept. 30 and offer a unique opportunity for stables, horse clubs, veterinarians, feed stores, businesses, and organizations to welcome new participants to horse activities. Event “hosts” are organized into small, medium, and large divisions and are encouraged to be creative in providing fun, safe, and educational horse events that encourage attendees to become further involved in riding and other horse activities. Hosts that provide an introductory experience to the greatest number of newcomers, determined by contact information collected, will win cash awards.
Last year’s winner of the small division and the $10,000 cash prize was 16 Acres Equine Educational Complex of Union Grove, Wisconsin.
“Time to Ride paid me to market myself—the challenge has opened doors,” said Jody Halladay, 16 Acres owner.
16 Acres Equine Educational Complex reached hundreds of newcomers at a time by participating in many community events such as “Dairy Days” at a local farm, farmers’ markets, festivals, storytelling times, and community gatherings at children’s activity centers. Of winning the cash prize, Halladay states, “It’s done more than just get us a new barn roof. We are going to be running the educational booth at the county fair next year; our lesson program has grown … things have come our way because of this.”
Statistics show that current horse owners are an aging population and that moms with children hold the greatest potential for campaigns such as the Time to Ride Challenge. Many of the stables that participated in the 2014 challenge held events that introduced children to horses and offered parents information on how to get their families involved in riding. A post-challenge survey revealed that 92% of the 25,281 newcomers who participated in a Time to Ride event said they wanted to participate in more horse activities.
Challenge updates for 2015 include more cash prizes, with grand prize winners in each division receiving $10,000, and cash awards given through tenth place. The redesigned and user-friendly website is now accessible at www.timetoridechallenge.com
Hosts will receive free marketing resources including a toolkit, an event idea guide, customizable ads and posters, media templates, and more. Registration for the 2015 challenge will be open until May 26. To learn more about the Time to Ride Challenge, visit www.timetoridechallenge.com or email firstname.lastname@example.org.