South Point Arena and Equestrian Center Partners With Priefert® Manufacturing for Sponsorship of the Property’s Multi-Million Dollar Arena Expansion

South Point Arena and Equestrian Center will reveal details today for an exclusive multi-year partnership in which Priefert® Manufacturing will hold the naming rights for the property’s new multi-million dollar expansion project under the name of Priefert Pavilion.

Scheduled for completion in summer 2014, the Priefert Pavilion’s two new climate-controlled arena venues will add more than 100,000 square feet to existing South Point Arena and Equestrian Center, which currently features more than 1,200 climate-controlled stalls, an indoor practice arena and the 4,600-seat main show arena. Priefert will celebrate its 50th anniversary in 2014 and has served as a leading developer and manufacturer of rodeo equipment for the finest events in the country, including those held at South Point Arena and Equestrian Center, during their successful history.

“South Point takes great pride in housing the premier destination to the equestrian world with our South Point Arena and Equestrian Center,” said Ryan Growney, general manager of South Point Hotel, Casino and Spa. “The partnership between the Gaughan and Priefert families, two of the most prominent families in the industry, will drive rodeo events to another level. The addition of the Priefert Pavilion creates the opportunity for our current events to expand their capabilities while allowing South Point the opportunity to attract larger events to Las Vegas and expand our positive economic impact.”

With more than 30 weeks of equestrian events scheduled each year, the South Point Arena and Equestrian Center is home to some of the world’s largest and most unique equestrian events. The property caters to many niches within the industry from high-action competitions to breeders shows. In addition, South Point has played an instrumental role in some of Las Vegas’ largest Western lifestyle events including the National Finals Rodeo (NFR), Professional Bull Riders’ (PBR) World Finals and the World Series of Team Roping (WSTR).

"Everyone knows South Point is 'where cowboys come to play,' so we are very excited for the opportunity to partner with Michael Gaughan and his amazing team,” said Jeff Rash, vice president, sales and marketing of Priefert Manufacturing. “We can't think of a better place to have the Priefert name represented in Vegas and strongly believe this partnership will allow both brands and the city to prosper."

South Point broke ground on construction of the new facility in spring 2013 as part of a joint project to expand the Arena and Equestrian Center and build a new bowling tournament facility.

About Priefert® Manufacturing

Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch and rodeo equipment manufacturers in the world.  When Marvin built his first headgate, he had no idea that his first piece of ranch equipment would help revolutionize the livestock handling industry and go on to become the foundation of one of the most respected ranch equipment manufacturing companies in the business.  Now in its third generation of leadership, Priefert is still family owned and operated.  Its product offerings have expanded to include cattle, equine, poultry, canine, and rodeo lines, making Priefert a one stop shop for all your farm, ranch, and rodeo needs.

Priefert has a dealer network of over 1000 dealers around the world.  Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator.  Priefert is recognized as having the highest quality equipment on the market and is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country.  For more information or to find a dealer in your area, call 1-800-527-8616 or visit

About South Point Hotel, Casino & Spa

Featuring more than 2,100 guestrooms, South Point Hotel, Casino & Spa overlooks the famous Las Vegas Strip and the serenity of the surrounding mountains. Each oversized guest room features state-of-the-art LED televisions as well as WiFi with high-speed internet connections. Guests visiting South Point will experience affordable luxury through a casino offering top-of-the-line gaming technology, more than 60 table games and a race and sports book area featuring separate viewing areas for both horse racing and general sporting events; a wide variety of dining options, including the award-winning Michael’s Gourmet Room; the world-class Costa Del Sur Spa and Salon; a fabulous 400-seat showroom featuring headliner entertainment; a16-screen Cinemark movie complex; a state-of-the-art, 64-lane bowling center; and a 165,000-square foot convention center. In addition, South Point holds one of the finest event facilities in the country with the South Point Arena and Equestrian Center, which features more than 1,200 climate-controlled stalls and plays host to some of the country’s most unique events. South Point Hotel, Casino & Spa is at 9777 Las Vegas Blvd. South, Las Vegas, NV 89183.

For more information or for room reservations, call (702) 796-7111 or visit the South Point Hotel, Casino & Spa website.