Nutrena® SafeChoice® Brand Expands Product Line

Cargill today announced it has introduced a new veterinarian-recommended Nutrena® SafeChoice® Senior horse feed formulated to help improve senior horse nutrition. The new product will be available on Aug. 26 with participating dealers nationwide. 

SafeChoice® Senior is an added-fat, controlled starch, complete feed formula, ideal for senior horses and their unique needs. It is designed for horses over 15, specifically those suffering from unexpected age-related weight loss, decline in energy, difficulty maintaining muscle mass, dull hair coat or having difficulty chewing hay. It contains amino acid fortification and higher-fat levels to help maintain energy and manage unwanted weight loss. The controlled starch and sugar design is effective for horses with equine metabolic sensitivities. SafeChoice® Senior boasts balanced Omega 3 and 6 fatty acid levels to help keep inflammation in balance and is enriched with essential amino acids to support muscle maintenance.

SafeChoice® Senior includes the exclusive Nutri-Bloom Advantage™, which is research supported to improve fiber digestion by up to 15 percent through support of the digestive tract. Studies show that the Nutri-Bloom Advantage™ promotes bloom and improved overall health.

The entire SafeChoice® product line features the exclusive SmartGrain Formulation®, which uses the ideal blend of nutrients to help reduce metabolic disturbances.  Prebiotics and probiotics are added to help horses achieve a more efficient absorption of nutrients.  Also included are organic trace mineral complexes which are easier to absorb, help support the immune system and improved skin, hair and hoof quality.

SafeChoice® Senior was developed at the Cargill Innovation campus in Elk River, Minn., and through strategic partnerships with several universities and horse owners.

The Cargill staff includes more than 90 Ph.D. –level scientists who perform research in two innovation centers and 14 application centers, and in participation with universities and other partners across the nation. Nutrena® animal feed has been developing the latest innovations in the care and feeding of animals since 1921.  Focus is placed on providing precisely balanced, consistent nutrients in every bag to bring out the best in the animal, at any age or activity level.

“This latest innovation from the SafeChoice® line marks a major step forward for senior horse nutrition,” said Jackie Rieck, marketing manager for Nutrena® feeds.  “We are committed to continually testing new ways to provide better nutrition for horses, and we are excited to bring this new product to our favorite senior horses.”

SafeChoice® Senior will be the premium pelleted line offered exclusively to consumers. It will join the family of feeds including SafeChoice® Original, SafeChoice® Perform, SafeChoice® Special Care, SafeChoice® Mare & Foal and SafeChoice® Maintenance.

As a special offer to introduce the new product lines, consumers can visit to register for a coupon for a buy one get one free bag of SafeChoice® Senior.  Visit the website Aug. 26 through Oct. 31 for additional promotional details.