Bryant Named NCHA Director of Marketing

Julie J. Bryant of Fort Worth, Texas, has been named Director of Marketing for the National Cutting Horse Association (NCHA) in Fort Worth, Texas. Bryant assumed the role June 18 after having served the horse industry as a marketing and strategic planning consultant for the past 12 years through her agency, Latigo Associates.

Bryant brings more than 20 years experience to the equine industry, developing programs and promotional plans for some of the most respected organizations in the industry. Her range of experience includes work with mainstream organizations, such as the American Quarter Horse Association, American Association of Equine Practitioners, the American Paint Horse Association and Texas A&M University, among others, to playing a vital role in the marketing and publicity of some of the most talked about events in the industry, including the Mustang Heritage Foundation’s Extreme Mustang Makeover and the World Championship of Colt Starting, Road to the Horse.

Furthermore, Bryant has excelled in assisting industry groups in defining growth strategies, sponsor relationships and market development opportunities, including the launch of Texas A&M’s Center for Equine Business Studies, the World Conformation Horse Association and the re-structuring of the United States Team Penning Association.

“Having Julie join our team is a step in a process to bringing the National Cutting Horse Association into another exciting chapter in its future,” said NCHA Executive Director Alan Steen. “I fully expect Julie will be a tremendous asset in assisting the NCHA Executive Committee and me in positioning NCHA as a true leader in not only equine sport, but as an attractive choice of sport and family activities in general for those who enjoy the western lifestyle.”

Bryant is a graduate of Texas Tech University and is married to Steve, a Duncanville, Texas, firefighter and business owner.
The National Cutting Horse Association is the official sanctioning body for the sport of cutting in the United States and internationally. With more than 20,000 members and 1,500 events worldwide, the NCHA promotes and celebrates the innate talents of the cutting horse, whose origin on Western ranches celebrates ranching and its Western heritage. For more information, contact the National Cutting Horse Association at 817.244.6188 or go to