rockin'horse productions, the exclusive US media rights holder to the World Championship Blacksmiths' Competition (WCBC), is proud to announce it has joined forces with Ruralrockin'horse productions, the exclusive US media rights holder to the World Championship Blacksmiths' Competition (WCBC), is proud to announce it has joined forces with Rural
rockin’horse productions, the exclusive US media rights holder to the World Championship Blacksmiths’ Competition (WCBC), is proud to announce it has joined forces with Rural America’s Most Important Network, RFD-TV to broadcast the first ever televised presentation of this highly acclaimed global sporting event.
The competition will air on RFD-TV during the first two weeks of March 2005 as a two-part series presented by the worldwide leaders in hoofcare; MUSTAD, St. Croix Forge, and Capewell Horsenails.
For the first time in its 26 year history the WCBC, a major highlight of the world famous Calgary Stampede, will no longer be hidden from American viewers. The United States of America will be able to see for themselves the heart-pounding, head-to-head battle to be the best in the world of blacksmithing as 80 experts from all over the globe, as far away as Australia, Ireland, and the United Arab Emirates compete for top honors straight from the Big Top Tent at this "Greatest Outdoor Show on Earth."
As Canada’s largest annual event, renowned all over the globe and eliciting over 1.2 million in attendance, hosts Susan Kayne and Andrew Elsbree, CJF go behind-the-scenes, bringing viewers highlights of the heart, strength, and skill found at this exciting world-class competition. Often referred to as the "Olympics of Blacksmithing," masters from all over the world compete to be the most proficient in this demanding sport. The top blacksmiths battle head-to-head, as they are tested on a variety of skills to expose their talents. Ranging from forging, horseshoeing, and team events, judges decide who deserves to earn the coveted title of World Champion. ÒUsing TV to showcase the farrier, is truly a Holiday gift to farriers around the globe, it is a total celebration of their skills and abilities unveiled to American public for the very first time," enthusiastically said Kayne.
So much of early America depended on the craft of the blacksmith for construction and travel, and through rockin’horse’s premier coverage of the WCBC, America is able to re-connect with their roots, glorified right in the comfort of their own homes.
"Shows featuring the heritage of rural America have proven to be very popular with RFD-TV’s national television audience," stated Mike Hansen, Executive VP and Director of National Sales for RFD Communications, Inc. "For the first time, viewers will be able to watch blacksmithing competition from this top event, which has been most requested.
Mustad considers its sponsorship of the WCBC coverage to be a great investment in the global blacksmithing community. It will serve to elevate the recognition of this important craft, trade, and skill. "At Mustad, we believe in the importance of improving hoofcare knowledge and skills for horse owners, horseshoers and veterinarians, said Carlos Lara, president of MUSTAD USA, "what rockin’horse is doing is very unique. It has taken the lead in educating the equine public on the role the farrier plays in the performance horse industry, and in the case of the WCBC show, the impact blacksmithing has had in the building of America. We are very pleased to offer our continued support for their efforts."
"Through this first ever televised blacksmithing competition we can show viewers the work and art of the blacksmith, a trade that has turned the hands of time for centuries and today serves as the foundation to the multi-billion dollar performance horse industry," said Susan Kayne, creator and producer of the show.
"The World Championship Blacksmiths’ Competition is absolutely the finest opportunity that farriers have ever had to showcase the breadth of their accomplishments and arduous work to the entire public arena. This is so much more than a competition; it is the beginning of a perfect relationship between entertainment and education through both the blacksmithing industry and television. This groundbreaking opportunity celebrates the absolute best blacksmiths in the world, and educates both the horse owner and the general public on everything farrier. The WCBC has stood 25 years strong, but as we forge our way into the future with rockin’horse productions, this next quarter century is sure to be a true mark of excellence," said Marshall Iles, CJF.
About rockin’horse productions (r’hp): Founded in 2003, r’hp produced the first ever award-winning equine lifestyle series on broadcast TV in UNBRIDLED with Susan Kayne. r’hp is a fully integrated media company serving equine industry leaders around the world. For more information visit: www.rockinhorse.tv.
About RFD Communications, Inc. Ð Founded in 2000, the company launched the first 24-hour television network for rural America (RFD-TV), and is now serving over 28 million homes as a basic channel on DISH Network, DIRECTV, Mediacom cable, and NCTC cable systems. In July/2003, RFD-TV The Magazine began publishing a program magazine which is now mailed to over 70,000 subscribers on a bi-monthly basis. The company is based in Nashville, Tennessee. For more information visit www.rfdtv.com.